Skip to main content
All Posts By

Sabine Albers

New Sales & Marketing Manager

By fSpace, Profiles


fSpace is pleased to announce that Jason Normandale has joined fSpace as Sales & Marketing Manager.

In addition to helping promote fSpace and attract new members, Jason will also be directly involved in our continuing efforts to enhance the fSpace atmosphere and experience as we strive to provide the best and most inspiring environment for our members to produce their best work.

Jason can be reached at or 0427 929 186 – welcome Jason!

fSpace (Wiki) Talks– Wikimedia

By fSpace Talks

It’s fair to say that Sam Wilson is part of one of the bigger organizations in fSpace. Sam works for the Wikimedia Foundation, a company whose mission is to bring free educational content to the world. If this nonprofit business sounds familiar, it might be because Wikipedia, the 6th most visited website in the world right now, is part of it.

In addition to Wikipedia, Wikimedia has 11 other active projects, from Wiktionary (free dictionary), to Wikibooks (free textbooks and manuals), to Wikisource (free source documents). They even have MediaWiki (free software), a name that Sam even admitted was a bit confusing at times.

Sam’s analogy was Wikipedia could be thought of as the encyclopedias of a library, however a library has many other sections such as archives of photos, newspapers and transcripts. All these other Wikimedia projects share the same vision to freely share information with every person on earth.

Wikimedia projects cover 250 languages and have 75,000 active editors who contribute and edit the content of almost 40 billion entries each year. In case you’re wondering how your website traffic compares, English Wikipedia (which is just one of the 294 language editions) has nearly 5 billion page views each month.

Sam is one of just seven Wikimedia software engineers worldwide, though he prefers the title ‘computer programmer’ since they are allowed to make more mistakes. This team’s work largely consists of creating tools and programs for editors that help manage harassment & plagiarism, research tools, and integrations with partnering galleries, libraries, archives and museums around the world.

Wikimedia operates in a transparent and public forum as nearly everything the organisation does (including the work Sam does) is in the public domain. Wikimedia uses a lot of tools and programs it has developed internally, but also open tools that are available to all. An example of this is Turnitin, a program that automatically checks content for plagiarism against its own database and other records around the world.

Sam’s team works towards completing a list of 100 projects each year, a list that is created through votes by all the editors. One example was Google Optical Character Recognition (OCR) Software for Indic languages that has enabled books to be scanned rather than manually transcribed. Another was a program that automatically scans dead links in Internet archives and updates/restores those links.

Wikimedia has about 300 fulltime employees worldwide and operates on a budget of approximately $85M per year, all of which is publically funded through an average donation of just $15 each. Unlike most other nonprofits, Wikimedia does not rely on grants or large corporations for funding.

Sam also explained that Wiki is Hawaiian for ‘quickly’ and, since it is just a word, any business can use it. This explains the popular confusion over WikiLeaks, another nonprofit organisation that has no association with Wikimedia whatsoever.

Sam concluded his presentation by confirming that, despite what some children of some fSpace members might think, Wikipedia is not evil. While it is true than anyone can post anything and those things could be lies, all content should have at least one reference that represents the academic consensus. He also explained that most of the obvious lies or misstatements for personal gains are spotted by bots and removed within 10 seconds. Wikimedia editors are automatically notified of edits to articles and they obviously have the opportunity to review these. This underlying flaw of access is part of the beauty of the Wikimedia vision: to have an inclusive international community working together to share accurate information to everyone on the planet.

Thanks to Sam for sharing some insight into his work and how he contributes to one of the most incredible organisations in the world.

Visit for more information. Then, for fun, visit their page on Wikipedia to see which one is better


fSpace Talks – Trifecta Creative Studio

By Event, fSpace Talks

Kelly Wong from Trifecta Creative Studio was the latest victim willing participant in our fSpace Talks series. 

Kelly is a freelance Graphic Designer who works for many local businesses around Fremantle and Perth. In addition to logo and brand development, Trifecta Creative Studio offers graphic design print & online services for business stationary, book & magazine layout, advertising/marketing materials & signage, and bespoke invitations. 

Kelly shared her experience on recent project of producing a Greek cookbook for the local Greek community in Perth. The book was developed from concept to completion in collaboration with a food stylist and photographer. Working closely with the client, the 10-month project was a culmination of over 50 contributors and 90 recipes. The aim of the book is to unify the Greek community and to keep record of the recipes for future generations. Rather than publish this cookbook through a traditional publishing house, this cookbook is selling well through a Greek community and promoted through word of mouth. Contact Kelly for more information on the book, From Our GREEK KITCHEN to Yours.

Visit to see her latest creative projects. Thanks Kelly!


fSpace Talks – AdHippo

By fSpace Talks, Lunch-Time Event

Dr. Christian Bauer from AdHippo was the latest presenter at fSpace Talks where he shared some insight and background into his business.

Christian began with the news that he is not in fact from Australia! Though in truth, his strong European accent and pronounced lack of ‘good day’s’ or even ‘mate’ was rather suspicious. Christian immigrated to Australia several years ago, mostly to keep his wife happy since she’s Australian. He then created and launched AdHippo with Joe Colgan who is based in Melbourne.

As their website intriguingly states, AdHippo connects advertising, sports and media content with clever technology. One of AdHippo’s primary efforts at the moment are to track TV advertising in every major city in Australia. This is done through computers with TV arials to access the TV channels. They automatically capture data 24/7 from all Australian digital TV channels. This immense amount of data is converted into smaller pieces and sent to several servers to be processed. Using proprietary software they developed, this vast advertising content is compiled and analyzed, resulting in information that is used by sports organisations, marketing companies and media providers. AdHippo creates accurate, consistent and real-time information and reports that can be used in a variety of ways, such as targeting specific customers and maximizing revenues.

As if this wasn’t enough to keep them busy, AdHippo is also developing more proprietary technology to perform similar detailed and accurate assessments of advertising on the Internet. To help with this work, Christian is utilizing the skills of a student from Edith Cowen University and has collaborated with others working from fSpace. 

Thanks again to Christian for giving us a glance into AdHippo. Visit for more information.

Business Development Program – Round 2

By Fremantle Space

Fspace Dave Coggin Visit

Images by Miles Noel

A big thanks to Dave Coggin, Deputy Mayor of Fremantle, for his visit to fSpace last week.

The Deputy Mayor was on hand to mark the launch of the second round of the Business Development Program, a joint initiative between fSpace and The City of Fremantle to support small businesses.

As with the initial launch, this program helps subsidize workspace for qualified applicants who work within the creative industries.

The Deputy Mayor met with Sabine to discuss the program, including a review of the results from the initial program. He then chatted with a variety of people working from fSpace, including several participants from the initial program.

Applications for the program are now available. Visit for more information.

Thanks again to the Deputy Mayor and The City of Fremantle for their support with this program.

Fspace Dave Coggin Visit

Fspace Dave Coggin Visit

Fspace Dave Coggin visit

fSpace Talks – Reduce Aches & Pains

By fSpace Talks

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

Kieran Bell from Mouat West Physiotherapy paid fSpace a visit to talk about how to maintain a good posture while sitting at a desk all day.

Kieran explained that good posture increases concentration, reduce fatigue, aches and pains and significantly lowers the risk of long-term muscle and skeletal problems.

Not only did we learn more about how our body works, but more importantly how stretching and keep moving is key to a healthy day at the office.

These are some of the key tips & tricks we all know so well but are so easy to forget:

  • Stretch your muscles
  • Keep moving
  • Set up your workstation properly

Regular basic stretching or simply taking a few minutes each hour to walk around will make a big difference, not only to your general aches and pains but to your concentration too.

So the next time we get a coffee, let’s stretch our shoulders in the doorframe or stretch those tight calf muscles. J

Keep moving rather than staring at a screen like a statue. Try moving around while you use the phone, maybe even walking up and down the stairs.

Take some time to get your monitor lifted, buy that wireless mouse and try our standing desks now and then to mix it up.

If you would like to learn more, contact Kieran or visit

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

Colin’s Winning Formula

By Words by Colin Henley

FERMENT, WESTERN AUSTRALIA – May 16: fSpace Lunch Event, May 17 2016 (Photo by Sabine Albers )

Awesome work Colin Henley for writing a great piece about fSpace for Rate My Space:

My somewhat scattered working life of late has more than once prompted me to describe myself as having ‘sticky pie-fingers’. Dabbling in Sid’s architectural practice, moonlighting with Rate My Space and tutoring part-time in the School of Architecture at Curtin University certainly keeps things interesting. But the life of a so-called ‘contingent worker‘ as myself can be fraught with uncertainty and loneliness.

My port in the storm has been ‘fSpace’ – a co-working space in the Princess Chambers building in Freo. Here, entrepreneurs and folk, such as myself, who freelance for various businesses come together to work side-by-side but not ‘together’ as such (though cross-pollination definitely does occur). It’s been an interesting experience, to say the least. Personally I’ve found the social aspect at fSpace to be even more free-flowing than my previous, more ‘conventional’ workplaces. Perhaps it’s because the people who work there really crave the human contact they aren’t getting as a result of working remotely or autonomously?

Whatever it is, it’s a winning formula for me and the increasing number of Australian freelancers and entrepreneurs who are signing up for memberships to co-working spaces such as fSpace, Spacecubed and BubDesk. Do such spaces represent a blurring of the boundaries between workplace and ‘third place’?

Colin Henley, Architect based at fSpace




fSpace Talks Creative Writing

By fSpace, fSpace Talks

160907_fSpaceTalksDebFitz_05 1

A big thanks to Deb Fitzpatrick for speaking about her passions – creative writing and editing work – at the latest fSpace Talks.

Deb is an established author, with 5 published novels to date. Her focus is on youth and young adult fiction set in Western Australia. One of her books is taught in some primary schools.

It was interesting and inspiring to learn about her creative process, including how she develops an initial idea of a story into a fully developed and properly researched novel. Deb often finds inspiration through news stories and then applies that theme or challenge to a younger protagonist.

She also explained how important personal knowledge and experience is to her creative writing, from day-to-day conversations with her own kids to the less than glamorous living conditions in Costa Rica she endured for 4 years.

Visit Deb’s website for more information on her work.  

Stay tuned for details on the next fSpace Talks session.

160907_fSpaceTalksDebFitz_09 1160907_fSpaceTalksDebFitz_01

Internet Upgrade

By fSpace, Internet

Viber Upgrade

Great news! fSpace will soon have a major upgrade in our wifi performance! We are moving from our current 12/12 MBPS basic copper line to a 100/100 MBPS Ethernet over fibre connection.

For those who are not IT inclined, this will result in a massive increase in our wifi speed, taking us to among the leaders in WA in terms of performance.

This upgrade requires a new line being run from Market Street into our building and is a bit of a process. We expect to be live with this new connection within 8-12 weeks.

Condiments & Marinades

By Cook Book, fSpace


We are celebrating Fremantle’s first ever condiment cookbook by fSpace based local graphic designer Kim-Vu.

Celebrating the Asian region, Condiments & Marinades of Asia was created by Ms Kim-Vu showcasing her recipes for the top six condiments from our neighbouring region including Kimchi, honey ginger rib marinade and Vietnamese peanut sauce. Originally inspired by traditional home-style Vietnamese cooking, and following a successful pop-up backyard experience (#roamingkithcenfreo) in sharing her recipes, Kim-Vu put her well-loved recipes together to share with others.

A self-published book, Condiments and Marinades of Asia is the first in a series of condiments cookbooks based on food from cultures all around the globe.  The launch of Condiments and Marinades of Asia is proudly sponsored by Brophy Estate Agent. Photography by Sabine Albers Photography.

Grab a copy from

We love your work Kim-Vu!