Internet Upgrade!!

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fSpace is pleased to announce an upgrade in our internet connection – and it’s more than just a change in the monthly plan! We’ve upgraded from the ubiquitous WA copper connection to a fibre optic cable connection.

fSpace now has a 100 x 100 mbps connection – download and upload, 100 mbps each.

Our members are  : )

If you need some serious internet speed and a cool place to work amongst some cool people, come check us out!

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fSpace Talks – Thunderclap Creative

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Thanks to Matty McMullen for sharing what he (Creative Director) and Jake Brown (Managing Director) are up to with the small but brilliant branding and advertising agency, Thunderclap Creative.

Matty has been working in creative design for almost 10 years. His journey began with the intention of becoming a graphic designer but quickly found his passion for creativity was better satisfied with concept design and illustration as these offered more opportunity explore shape, colour and story design.

Even with his first job as an illustrator, Matty was focused on telling the story with his designs and illustrations. He experimented with a blend of narrative and different styles of illustration, something creative directors struggled to accept as they could not slot him into one category. Instead of producing the same predictable work, Matty would craft unique creations for each project.

The global financial crisis was a turning point in Matty’s career, his position as an illustrator was made redundant. Some visa technicalities forced him to postpone further education in the USA and instead led him on an inspirational journey through Europe. Matty spent months as an autodidactic as he explored colours, shapes, light and composition in museums and galleries throughout Europe. It was during this exploration that two Monet and Rembrandt pieces made him realize the importance of the emotional impact of art rather than the academic theory – a lesson he continues to incorporate in his work with Thunderclap clients.

Jake Brown, Managing Director is based in London, UK where he oversees marketing, sales and strategy for Thunderclap. Jake also offers his expertise in these areas to Thunderclap clients, helping frame and execute project deliverables.

Thunderclap self-describes itself as a “duo of experienced brand agitators and advertising misfits who keep it small but dream big.” With years of experience in some of the biggest brand agencies, Jake and Matty decided to strip away all the layers that typically come with large agencies and start a small one. They like to foster unique relationships with their clients. Keeping their team small so the people who get briefed on the project are the same people who work on it. This results in a cleaner process, faster delivery, more creative and – most importantly – more exceptional results.

Matty shared a few slides that listed some incredible clients and remarkable projects, events and campaigns he worked on prior to forming Thunderclap, including: top international brands across several industries, world famous international chefs and even a former US President. But as rewarding as those experiences are, Thunderclap must create its very own. So all these amazing clients, campaigns, stories, and creative they have created throughout their careers are not referenced on their website.

However, even in its first year, Thunderclap is making a name for itself. Matty shared their philosophy and strategic approach to branding through a campaign they delivered earlier this year.

WILD MINDED was a 5-week, 360-degree digital branding and awareness campaign for the Billy Blue College of Design, an institute that offers design degrees. While it’s impossible to summarize the core elements of a world-class creative project in just a few paragraphs, a few highlights that are also staples of their approach include:

  • Extensive research (understanding the audience)
  • Leading design and creative (original concepts, core messaging)
  • Strategic layout with tactical delivery
  • Testing and refining in real time (e.g. gathering insights through eye tracking and adjusting the copy to increase reading of the messaging)

The campaign was a huge success, smashing all benchmarks and resulting in 24 enrolments (5-year program, $60,000) in just 4 weeks. The campaign was continued by the client and will be running again in 2017 as WILD MINDED 2.0. It was also nominated for a Brand Impact Award, an international design competition held in London, UK.

Visit thunderclapcreative.com for more information about Thunderclap, including a presentation and case study of the WILD MINDED campaign.

Thanks again Matty for sharing Thuderclap’s cool and inspiring approach to creative.

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fSpace (Wiki) Talks– Wikimedia

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It’s fair to say that Sam Wilson is part of one of the bigger organizations in fSpace. Sam works for the Wikimedia Foundation, a company whose mission is to bring free educational content to the world. If this nonprofit business sounds familiar, it might be because Wikipedia, the 6th most visited website in the world right now, is part of it.

In addition to Wikipedia, Wikimedia has 11 other active projects, from Wiktionary (free dictionary), to Wikibooks (free textbooks and manuals), to Wikisource (free source documents). They even have MediaWiki (free software), a name that Sam even admitted was a bit confusing at times.

Sam’s analogy was Wikipedia could be thought of as the encyclopedias of a library, however a library has many other sections such as archives of photos, newspapers and transcripts. All these other Wikimedia projects share the same vision to freely share information with every person on earth.

Wikimedia projects cover 250 languages and have 75,000 active editors who contribute and edit the content of almost 40 billion entries each year. In case you’re wondering how your website traffic compares, English Wikipedia (which is just one of the 294 language editions) has nearly 5 billion page views each month.

Sam is one of just seven Wikimedia software engineers worldwide, though he prefers the title ‘computer programmer’ since they are allowed to make more mistakes. This team’s work largely consists of creating tools and programs for editors that help manage harassment & plagiarism, research tools, and integrations with partnering galleries, libraries, archives and museums around the world.

Wikimedia operates in a transparent and public forum as nearly everything the organisation does (including the work Sam does) is in the public domain. Wikimedia uses a lot of tools and programs it has developed internally, but also open tools that are available to all. An example of this is Turnitin, a program that automatically checks content for plagiarism against its own database and other records around the world.

Sam’s team works towards completing a list of 100 projects each year, a list that is created through votes by all the editors. One example was Google Optical Character Recognition (OCR) Software for Indic languages that has enabled books to be scanned rather than manually transcribed. Another was a program that automatically scans dead links in Internet archives and updates/restores those links.

Wikimedia has about 300 fulltime employees worldwide and operates on a budget of approximately $85M per year, all of which is publically funded through an average donation of just $15 each. Unlike most other nonprofits, Wikimedia does not rely on grants or large corporations for funding.

Sam also explained that Wiki is Hawaiian for ‘quickly’ and, since it is just a word, any business can use it. This explains the popular confusion over WikiLeaks, another nonprofit organisation that has no association with Wikimedia whatsoever.

Sam concluded his presentation by confirming that, despite what some children of some fSpace members might think, Wikipedia is not evil. While it is true than anyone can post anything and those things could be lies, all content should have at least one reference that represents the academic consensus. He also explained that most of the obvious lies or misstatements for personal gains are spotted by bots and removed within 10 seconds. Wikimedia editors are automatically notified of edits to articles and they obviously have the opportunity to review these. This underlying flaw of access is part of the beauty of the Wikimedia vision: to have an inclusive international community working together to share accurate information to everyone on the planet.

Thanks to Sam for sharing some insight into his work and how he contributes to one of the most incredible organisations in the world.

Visit www.wikimedia.org for more information. Then, for fun, visit their page on Wikipedia to see which one is better https://en.wikipedia.org/wiki/Wikimedia_Foundation

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fSpace Talks – Bilanz Bookkeeping

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Annelise Mauritz ventured back into fSpace to update us on her bookkeeping business, Bilanz. Annelise started her business working from fSpace earlier this year and has already added an employee with plans to hire 1-2 more staff in early 2017.

Blianz offers several bookkeeping services including BAS & IAS filings, bank reconciliation, full accounts management and cash flow forecasting.

Annelise reminded us that bookkeepers are not accountants and that most businesses require both. In addition to taking care of many often frustrating and time consuming tasks, bookkeepers can offer advice to ensure that businesses are running as smoothly and efficiently as possible. They can also ensure a business bookkeeping system and all the processes that go into it are set up correctly. This prevents any headaches and time wasted to dig into records to fix mistakes that could have been prevented.

Annelise works with most accounting packages but has a particular preference for Xero. She can also advise on the more than 100 add-ons available to bookkeeping/accounting software – add-ons that can help save time and money.

While she is not a payroll or tax specialist, she knows enough to spot opportunities and offer advice on areas such as tax codes that a business owner might miss. With more complicated accounting structures or situations, she recommends getting expert advice to avoid potential penalties and fines. She also recommends all businesses have a quarterly review with their bookkeeper.

Thanks Annelise and best wishes for your continued success!

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fSpace Talks – Nano Solutions

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Petr Cervenka & Saulo Onze were the latest to present their business, Nano Solutions, to fSpace. Both Petr & Saulo have a passion for technology and innovation and they combine these passions as they solve business problems with web and mobile technology.

With a master’s degree in project management, Saulo also specializes in quality control. Petr, a former chef, now calls himself the ‘geek’ as he brings a background in systems administration and software engineering.

Nano Solutions focuses on developing customer relationships, communication and quality assurances as they create systems that solve problems for their clients. Services include cloud computing (moving systems to cloud platforms) and applications through software development. They also offer maintenance services on applications and systems.

As one would expect from a couple of tech gurus, they use a lot of cool software, including some of their own creation. All is used to improve efficiency and communication with the customer, such as their paperless system to approve and monitor projects. They also use detailed development and process software to help clarify and confirm expectations with customers. All these systems support their focus of ensuring the projects they work on result in a business value and return for their customers.

Nano Solutions is also strictly committed to quality control. In addition to software and peer review on new code development, they apply extensive testing throughout the development process. They even have bug-detection software that alerts of any problems.

A major project over the past 18 months is Beachsafe, a website (and soon to be app) that combines weather reports, tide & hazard information, and beach patrol schedules that enables people to make the best choice on which beach to visit. www.beachsafe.org.au

Always looking for new technology challenges, side projects include building a small satellite that will be launched into space and exploring virtual reality products.

Check out www.nanosolutions.io for more information. Thanks Petr & Saulo!

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fSpace Talks – Outcrop Consulting

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Thanks to eternally groovy Ward Scarff for dusting off his presentation skills and sharing a little about the journey that has taken him into his current role of owner of Outcrop Consulting, a company that specialises in Learning Management Systems (LMS).

Ward spent much of his career as a Human Resources Generalist until 1994 when he changed paths to focus purely on learning and development. This coincided with his then employer’s adoption of a wide area network in Australia. As the modern Internet was in its infancy in the mid-1990s, ‘on-line’ learning largely took place in learning centres – rooms with PCs & laptops lined up with courses on CDs (kids, ask your parents what those were).

When his employer needed to provide uniform training to about 17,000 learners in 2004, Ward became the senior administrator on this LMS.

Nearly everyone has encountered an LMS of some sort, be it to learn the policies or procedures of an employer, complete compliance training, or simply industry specific training. These programs often save time and money through reduced travel and are of particular interest to larger organisations that have reportable compliance training requirements, remote employees or high staff turnover.

Outcrop Consulting originated in 2014 after some relaxing and adventurous times up north in the Kimberley region of WA. Named after a rock formation at the end of his street in Kununurra, Outcrop Consulting helps clients select and implement an LMS from the more than 700 available worldwide. However, the true value comes from Ward’s expertise in support and developing the learning content that maximises the efficiency, effectiveness and inherent value of the LMS.

In addition to state government and large insurance companies, Outcrop Consulting has also collaborated with fSpace’s very own AdHippo. Ward is currently focusing on the franchise industry as a target market.

Visit www.outcropconsulting.com for more info. Thanks again Ward!

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fSpace Talks – Trifecta Creative Studio

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Kelly Wong from Trifecta Creative Studio was the latest victim willing participant in our fSpace Talks series. 

Kelly is a freelance Graphic Designer who works for many local businesses around Fremantle and Perth. In addition to logo and brand development, Trifecta Creative Studio offers graphic design print & online services for business stationary, book & magazine layout, advertising/marketing materials & signage, and bespoke invitations. 

Kelly shared her experience on recent project of producing a Greek cookbook for the local Greek community in Perth. The book was developed from concept to completion in collaboration with a food stylist and photographer. Working closely with the client, the 10-month project was a culmination of over 50 contributors and 90 recipes. The aim of the book is to unify the Greek community and to keep record of the recipes for future generations. Rather than publish this cookbook through a traditional publishing house, this cookbook is selling well through a Greek community and promoted through word of mouth. Contact Kelly for more information on the book, From Our GREEK KITCHEN to Yours.

Visit www.trifectacreativestudio.com to see her latest creative projects. Thanks Kelly!

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fSpace Talks – AdHippo

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Dr. Christian Bauer from AdHippo was the latest presenter at fSpace Talks where he shared some insight and background into his business.

Christian began with the news that he is not in fact from Australia! Though in truth, his strong European accent and pronounced lack of ‘good day’s’ or even ‘mate’ was rather suspicious. Christian immigrated to Australia several years ago, mostly to keep his wife happy since she’s Australian. He then created and launched AdHippo with Joe Colgan who is based in Melbourne.

As their website intriguingly states, AdHippo connects advertising, sports and media content with clever technology. One of AdHippo’s primary efforts at the moment are to track TV advertising in every major city in Australia. This is done through computers with TV arials to access the TV channels. They automatically capture data 24/7 from all Australian digital TV channels. This immense amount of data is converted into smaller pieces and sent to several servers to be processed. Using proprietary software they developed, this vast advertising content is compiled and analyzed, resulting in information that is used by sports organisations, marketing companies and media providers. AdHippo creates accurate, consistent and real-time information and reports that can be used in a variety of ways, such as targeting specific customers and maximizing revenues.

As if this wasn’t enough to keep them busy, AdHippo is also developing more proprietary technology to perform similar detailed and accurate assessments of advertising on the Internet. To help with this work, Christian is utilizing the skills of a student from Edith Cowen University and has collaborated with others working from fSpace. 

Thanks again to Christian for giving us a glance into AdHippo. Visit adhippo.com for more information.

Business Development Program – Round 2

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Fspace Dave Coggin Visit

Images by Miles Noel

A big thanks to Dave Coggin, Deputy Mayor of Fremantle, for his visit to fSpace last week.

The Deputy Mayor was on hand to mark the launch of the second round of the Business Development Program, a joint initiative between fSpace and The City of Fremantle to support small businesses.

As with the initial launch, this program helps subsidize workspace for qualified applicants who work within the creative industries.

The Deputy Mayor met with Sabine to discuss the program, including a review of the results from the initial program. He then chatted with a variety of people working from fSpace, including several participants from the initial program.

Applications for the program are now available. Visit http://fspace.me/business/ for more information.

Thanks again to the Deputy Mayor and The City of Fremantle for their support with this program.

Fspace Dave Coggin Visit

Fspace Dave Coggin Visit

Fspace Dave Coggin visit

fSpace Talks – Reduce Aches & Pains

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14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

Kieran Bell from Mouat West Physiotherapy paid fSpace a visit to talk about how to maintain a good posture while sitting at a desk all day.

Kieran explained that good posture increases concentration, reduce fatigue, aches and pains and significantly lowers the risk of long-term muscle and skeletal problems.

Not only did we learn more about how our body works, but more importantly how stretching and keep moving is key to a healthy day at the office.

These are some of the key tips & tricks we all know so well but are so easy to forget:

  • Stretch your muscles
  • Keep moving
  • Set up your workstation properly

Regular basic stretching or simply taking a few minutes each hour to walk around will make a big difference, not only to your general aches and pains but to your concentration too.

So the next time we get a coffee, let’s stretch our shoulders in the doorframe or stretch those tight calf muscles. J

Keep moving rather than staring at a screen like a statue. Try moving around while you use the phone, maybe even walking up and down the stairs.

Take some time to get your monitor lifted, buy that wireless mouse and try our standing desks now and then to mix it up.

If you would like to learn more, contact Kieran or visit phsioinfremantle.com.au.

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )

14 September 2016 PERTH: fSpace Talks with Kieran Bell from Mouat Physiotherapy about postures, aches & pains at fSpace, Fremantle, Perth Western Australia, September 9, 2016 (Photo by Sabine Albers )