Most of us small business owners and freelancers have a LinkedIn Profile and we kind of know what it is all about but not really?! Well during our LinkedIn Business Class here at fSpace we went through the basic set up and now we are hooked and inspired and this is just the beginning!
These are our 3 tips to make your LinkedIn profile stand out;
1. It’s all in your Headline Use your headline as your selling point. It’s the first thing people see about you. What differentiates you? What makes you special? What do you want to be known for? Put it all in your headline. Don’t be shy this is your opportunity to shine!
2. People are Search Engines In your profile section change your default setting from ‘Personal Website’ to ‘Company Website’ and enter your business website. Here you can also add your business blog if you have one. A name link will give you a better ‘click through’ rate you want people and search engines to find your business online.
3. Lost in Translation Your profile has a unique online address, which exists of numbers and characters the typical cyberspace-jargon, no one will recognise. In your LinkedIn profile you can edit your public profile URL and translate it to something people will recognise. Put your business name in here or anything you feel looks good and is catchy to remember. Many people use their LinkedIn URL on their business cards, email signatures and other online exposure.
See LinkedIn as your online shopfront, your glossy add in your favourite magazine. There’s so much more to LinkedIn and it’s hard to do it all by yourself. That’s why a 2 hour business class is worth it. We help each other, inspire and create different angles on each others business. That’s what Co-working is all about.
Stay tuned for our next session in August. And in the mean time feel free to ask questions – we always happy to chat!