Monthly Archives

July 2015

All things LinkedIn

By | Business Class, Event, fSpace | No Comments

fSpace mural

Most of us small business owners and freelancers have a LinkedIn Profile and we kind of know what it is all about but not really?! Well during our LinkedIn Business Class here at fSpace we went through the basic set up and now we are hooked and inspired and this is just the beginning!

These are our 3 tips to make your LinkedIn profile stand out;

1. It’s all in your Headline Use your headline as your selling point. It’s the first thing people see about you. What differentiates you? What makes you special? What do you want to be known for? Put it all in your headline. Don’t be shy this is your opportunity to shine!

2. People are Search Engines In your profile section change your default setting from ‘Personal Website’ to ‘Company Website’ and enter your business website. Here you can also add your business blog if you have one. A name link will give you a better ‘click through’ rate you want people and search engines to find your business online.

3. Lost in Translation Your profile has a unique online address, which exists of numbers and characters the typical cyberspace-jargon, no one will recognise. In your LinkedIn profile you can edit your public profile URL and translate it to something people will recognise. Put your business name in here or anything you feel looks good and is catchy to remember. Many people use their LinkedIn URL on their business cards, email signatures and other online exposure.

See LinkedIn as your online shopfront, your glossy add in your favourite magazine. There’s so much more to LinkedIn and it’s hard to do it all by yourself. That’s why a 2 hour business class is worth it. We help each other, inspire and create different angles on each others business. That’s what Co-working is all about.

Stay tuned for our next session in August. And in the mean time feel free to ask questions – we always happy to chat!

Seeing Creative Things Grow

By | fSpace | No Comments

Way back when – when fSpace was embarking on its co-working journey – we had the awesome design collective ‘The Arts Cartel’ create a grand mural on our main wall! The space we occupy shapes who we are and recent psychology and neuroscience findings say a creative work space will improve your productivity and happiness. This awesome mural continues to inspire us fSpacers every day!

Big thank you to Brendan from http://vammedia.com/ for this video masterpiece.

Facebook Takeaway

By | Event, fSpace | No Comments

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By Patricia Newbury & Sabine Albers

Being part of the fSpace team is great and we love the opportunity to attend the awesome events and workshops hosted here. We kicked off our first Business class this week with www.madhatmedia.com.au perfect for all Business Page Facebook Virgins out there.

Here you go, these are our top three takeaways;

 Tip 1. Tone your brand

When you setup your Business Facebook page you want to ensure your name and logo are consistent with your excising online presence, maintaining your brand awareness is key. Keep in mind the general “tone” of your brand in your descriptions, as you want your page to be appealing to your potential customers!

Once you’ve published your page your going to need to start thinking about content.

Tip 2. Finding Followers

People love to be entertained there’s enough boring daily routine out there. So give your future followers what they want! Entertain them, give them something to look at and be inspired by. People want to be engaged and here’s another helpful reminder: Facebook is NOT for selling! It is there to help communicate, connect and engage people with your brand or service. Once you got them interested then you connect them to your sales channels.

Some Facebook facts;

  • 60% entertainment
  • 30% Education
  • 10% product

Once you have a few posts published you will need to find followers. The best way to get started is rounding up your friends and family for help! Share your new biz page on your personal timeline and make sure your awesome friends like and share your page on their timelines. Invite, bribe or just simply return the favor in mutual likes, in the end it’s all about sharing the love between like-minded people!

Tip 3.Like your insights

Graphs, stats and numbers are boring, but if you really want to grow your page you need to know as much about your followers as possible. So learn to love the Facebook “insights” section. All of the information here is good to know but your most valuable info lies in your ‘Reach’ & ‘Posts’ tab. Here you see how many people your posts are reaching and which posts in particular are creating the most engagement. Remember those are real people like yourself that are seeing your message.

Engagement is key to getting your page out there in front of an awesome crowd. The more your followers like, comment and share your content the more chance their friends also have of seeing it.

You could get lost in the sea of information that is out there and I hope these three tips will get you off to a pretty good start!

Be sure to join me at our next workshop on Thursday 23rd July by Mad Hat Media here at fSpace. We will be covering all you need to know about LinkedIn. Or just come for a free trail and get inspired by just being here at fSpace.

Sign up now for our next Business Class and get excited and inspired to growing your business: https://www.facebook.com/events/1469089460056567/

fSpace Business Class

By | Event, fSpace | No Comments

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What better way to start the new financial year by getting on top of your social media activities to promote your business. Social Media has exploded over the past few years and it’s essential for small business to interact with your online core customer base. To get you all up to speed fSpace is teaming up with www.madhatmedia.com.au and now offers 2 new and exciting classes.

Bring your laptop and join us for a 2 hour fun and interactive hands on workshop and walk away with a brand new exciting social media map to use and abuse!

Facebook Business Page Class: Wednesday 15 July 5pm-7.30pm

The Facebook Business Page Class is practical, you will gain an insight and understanding into how Social Media and Internet Marketing applies to your business. No prior Social Media marketing experience is assumed, but familiarity with a personal Facebook account and/or Facebook business page will be helpful.

The course duration is two hours and includes:

  • Setting up and optimise your Facebook Business Page
  • The difference between posting as your page and as yourself
  • Using the Activity, Insights and Settings tabs
  • How to interpret statistics
  • Best ways to publish content and what content works well
  • Where to find your target audience on Facebook
  • Etiquette and do’s and don’ts

Facebook: http://www.eventbrite.com.au/e/social-media-marketing-class…

LindkedIn Profile Class: Thursday 23 July 5pm – 7.30pm

We all know about LinkedIn but what does it do? How do you connect and find projects and clients. Get a better understanding of how social media and internet marketing applies to your business is one thing but how to put your business out there in cyberspace is a whole new ball game.

No prior social media business experience is required, but familiarity with LinkedIn will be helpful.

A two hour hands on workshop is covering:

  • Setting up and optimise your personal LinkedIn profile
  • Create a professional profile using industry keywords
  • Optimising your profile for LinkedIn Search and other search engines
  • Publishing content and what content works best
  • How to build your network
  • Etiquette and do’s and don’ts

LinkedIN: https://www.facebook.com/events/1587236958204442/

Be quick because we work in small groups to ensure everyone gets the feedback they need for their business. We have a limit of 10 people per class. fSpace users receive a great discount: $55 per workshop (ask Sabine for the code) Non fSpace user fee is $99 per workshop.

And for all you awesome people we will have light refreshments available to keep you hydrated and energized.

See you soon!

Sabine 2